Colourful buses for Design Year 2015

Published Aug 06, 2015 by Meath Chronicle

Expressway and Irish Design 2015 (ID2015) have collaborated with celebrated Irish designers to create six unique bus wraps, three of which are already talking points on coaches servicing Expressway inter-city routes.

These have been designed by top Irish talents – including Orla Kiely, Kevin Thornton and Maser – to mark Expressway’s support as official transport partner for ID2015, the year-long Government-backed initiative promoting and celebrating Irish design in Ireland and internationally.

The concept was developed by Laura Magahy, Executive Chair of ID2015, with the aim of demonstrating the breadth of internationally acclaimed Irish designers in every field.

Renowned chef and food designer, Kevin Thornton’s coach, rolled into service last month, while celebrated fashion, homewares and accessories designer Orla Kiely’s coach, is ferrying the crowds during a busy Race Week in Galway.

Graphic artist Maser’s design can currently be seen on the Cork to Dublin route.

Landscape and garden designer Diarmuid Gavin, Samuel Beckett Bridge architects Roughan and O’Donovan, and Oscar-nominated animation studio Brown Bag Films, will provide designs for the next three bus wraps in the coming weeks.

The project involves the designers creating a bespoke and personal design utilising the huge canvas of a new 2015 Expressway coach. Bus Éireann, a major Irish brand, is supporting and promoting Irishness through the design concepts for Expressway.

“The creative expression brought to Expressway demonstrates a unique perspective by the designer, challenging the boundaries of what bus or coach design could be in Ireland,” said Stephen Kent, Bus Éireann Chief Commercial Officer (CCO).

“Our customers and the public are surprised and delighted to see these new designs, which are being exposed to a huge audience as the coaches traverse across the country,” he added.

Laura Magahy, executive chair of Irish Design 2015 added: “Through the ID2015 programme we want to highlight the importance of design in enhancing our lives, our environment and our society while promoting Irish design and designers. We are delighted to be working with Expressway on this exciting project showcasing contemporary Irish design in an innovative way across their extensive network.”

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